Magnitude is a Tucson brand marketing, public relations, and interactive agency. Our services include podcasting, startup support, advertising campaigns, content creation, and social media destination marketing solutions in both digital and print.
What is Podcasting?
Podcasting is “a series of spoken, audio episodes, often focused on a particular topic or theme.” From recorded radio broadcasts, to how to start a startup, self-help tools, and real business solutions, podcasting can be about any topic. Besides, it can provide informative, educational material that offers practical help to its audience.
Furthermore, anyone can produce and distribute a podcast via the internet as an audio or video file. Also, the podcast can be downloaded, saved to a computer, transferred to a different device, or listened to live. A podcast is a tool that provides excellent flexibility in terms of transfer and use. However, it is also relatively cheap and easy to produce.
Why is podcasting good for your business?
Podcasts are popular because MP3’s are popular. Everyone uses these devices to listen to songs, audiobooks, podcasts, to relax, inspire and expand their knowledge. Moreover, the content can be heard anywhere. Here is how podcasting can help your business grow.
Generates more traffic
Well thought out and executed podcasts provide value to audiences. In turn, audiences talk about them and attract more and more people. As long as the series goes, they will keep listening and get more familiar with your business. Therefore, you get to generate more traffic, increase leads and sales.
Podcasting and video podcasting helps people get to know you better. This is a chance to share your expertise. Moreover, your brand gets to be represented, and people have the opportunity to see how much you know about the field you operate in. Additionally, since they hear from you so often, it gives them the feeling they can trust you.
Gives you authority
When you share your expertise, you do more than get people to trust you by knowing you better. You embark on a journey to become an authority in your niche. Podcasts allow you to connect with an audience interested in what you have to say. When you use it wisely, you can get more than just their attention. You can get their loyalty.
Why should you use our services for your next project?
Podcasting requires a good plan, knowledge, and expertise, but we are here to guide you through it. If you need help building a podcast series, creating great content, or advertising your products and services, we’d be happy to discuss your project needs with you. Our team can also write your business plan or develop your advertising campaign. Contact us today and let’s talk about the details of your journey.
If you would like to know more about podcasting, check out these helpful resources.
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