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Develop agile business growth strategies though implementing improved management systems and digital sales channels for clients and partners.

Product branding - Nike's recognizable logo

Product Branding

Magnitude is a Tucson brand marketing, advertising, and multi media agency that specializes in Product Branding. We believe that to thrive in mobile based and social commerce companies must adapt and iterate quickly. Furthermore, we understand the urgency of now and pride ourselves on rapid execution and adaptation.

What is Product Branding?

Product branding goes beyond a catchy name or smart logo. A brand of a company represents their identity on the market. Moreover, it identifies who they are, what they do, their reputation, and the quality of their products. Consequently, branding is essential for every business.

Product branding - Nike's recognizable logo

Nike’s logo – clean and easy to remember

Having a strong brand behind your product line will compel your customers to choose your product over the others. Besides, with so many options to choose from, branding is more crucial than ever. Good branding strategy will create a strong identity for your brand. As a result, your customers will find it easy to recognize your product in stores.

Make your business stand out with good product branding. Yet, it’s not just one item for you to focus on. Instead, many elements come together to form your brand image. Those include names, taglines, logos, packaging, design, and message among others.

However, before you start on your brand image, ask yourself several questions about your business. What are your beliefs and values? What is the purpose of your products? Who is your target audience?

Product branding - The famous Coca Cola bottle

The famous Coca Cola bottle, a great example of brand product packaging

Steps to choose an effective brand strategy

Define your brand

First, define what is unique about your product or service. What is it that makes your brand stand out among others on the market? That includes your brand name, but also what your audience thinks about it. You don’t want to copy someone else’s idea – you want to be original.

Define your purpose

Second, think about the elements that comprise your brand. For example, what are your brand’s values and personality? When you impress your customers, they will leave reviews for your company or tell about it to others. The words they use to describe you are the basics behind your brand image.

Define your objectives

Third, determine the goals of your business. What do you want your brand to do for your company? Moreover, what do you want others to learn about your product? By answering these and other questions, you will find it easier to set up objectives for product branding.

How can we help you with building your brand image?

Before you can start drafting the various elements of your brand image, you need to do a lot of research about your brand and your audience. Moreover, you need a creative team to execute your ideas. We at Magnitude research your target audience and what motivates them. Furthermore, we produce a strategy to guide your product branding efforts. We would like to hear about your project. Schedule your free consultation with us today.


If you are looking for more info about product branding, check out these articles.

“Why Branding Is Important in Marketing.”

“What Is Brand Marketing?”



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