Magnitude is a Tucson brand marketing, public relations, and media agency. Our services include online reputation management, SMM, dynamic ads, startup support, SEO, business plans, and digital marketing solutions.
What is Online Reputation Management?
Online reputation management (ORM) is the practice of influencing the public perception of an entity on the web. In other words, ORM helps companies control the info that appears in the search results. By taking control of its search results, a company can reduce the influence of negative viral videos and minimize the impact they can have on its image. Moreover, the use of ORM strategies can help attract more sales and improve brand growth.
ORM gives you a chance to attract more customers
However, the influence of ORM strategies can be much greater than that. It does more than help your company survive in case of negative backlash. Since ORM enables you to control how people see and interact with your business, these strategies can have a significant impact on your bottom line.
Why is online reputation good for business?
In today’s mobile-based commerce, “a positive online image is crucial to success.” Therefore, to protect your image, it is crucial to know what your clients say about you online. Whether it is product reviews, forums, or social media, a good ORM campaign can help you make the most of your image. If you want to know how much more ORM can do for you, take a look at the points below.
Shaping buyers’ perception can bring you more profit
Builds trust
ORM campaigns can do more than increase your online presence. They build confidence with your customers by sharing valuable info that helps them know better who you are as a company. Besides, once your customers start to trust you, they bring your brand free ads via word of mouth and social media.
Headhunting
When you have a good image, headhunting is a piece of cake. Not only it will be easier to hire the best experts in the field, but you will also have the chance to choose the best of the best. On the other hand, in the event your image is tainted, those top-level employees you seek to hire will first check your company out before applying for a job.
Doing this right can shape your image
Increases sales
If you read this far, you already know that your sales can either suffer or skyrocket when your company’s image is involved. You want to keep your bottom line up. So be quick to implement ORM strategies that give your business the edge in the online environment. Whether it is a bad reputation you want to improve, or just staying ahead of any possible inconvenience, ORM is the best way to get what you want.
Why should you choose us to manage your online reputation?
We think total business. Socially responsible companies are growing more quickly than ever before with increased customer transparency. Brand perception, reputation management, and customer reviews are at the heart of sales conversions and ultimately your success. Contact us to set up a free consultation where we can talk about the details of your project.
If you would like to know more about online reputation management, check out these helpful articles.
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