Magnitude is a marketing and advertising company with offices in Tucson, Phoenix, and LA. We offer service in paid search, SEO, landing page optimization, display ads, SMM, Facebook ad campaign management, startup support, and review monitoring.
What is Facebook Ad Campaign Management?
Many people spend their time on social media. In fact, “more than 1.4 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram.” As a result, many retailers turn to social media marketing (SMM) when planning for their ad campaigns. Moreover, digital marketers use Facebook ad campaigns because of their wide range of targeting options.
Facebook ads are a great tool for targeting your audience if you know how to use them correctly. The tools they offer can help you manage your campaign budgets and save you a lot of valuable time and effort. Besides, thanks to the analyzing tools, you can optimize your ads better and manage their performance more effectively. In addition, a Facebook ad campaign is rarely just a single ad, but rather a set of ads with clear goals, schedule, and target audience.
Tips on using Facebook ads to grow your business
Many brands are now using Facebook ads to sell their products or services. In fact, organic reach on Facebook is almost non-existent, because the platform does not promote brand pages’ visibility on people’s feeds. As a result, more and more brands rely on paid ad campaigns when engaging with Facebook. Here are a few reasons why you should do it too.
Narrow your audience
Facebook is a social media platform that offers a wide range of options for targeting your audience. In particular, you can choose very precise location, demographics, behaviors, and other features of your target customers. And while it’s great to show your product to more people, narrow targeting works better when you want your visitors to convert.
Facebook offers a number of tools for targeting your existing visitors. For example, you can use such services as custom audiences or look-a-like audiences. But, why is that important? Because marketing your product to people who have already shown interest in it once is much easier and will result in higher conversion rates.
Facebook allows you to track all your spending and returns. This way, you will get helpful info, such as how many times your ad was shown, how many actions people have completed on your page, or how much you spent for each click, like, or lead. If you want to know what ads give you the most ROI, you might have to test various ads and see what works better.
Why should you work with us on your next project?
Facebook ads done right can have a great impact on your company’s bottom line. That’s why Magnitude is here to help you with our Facebook ad campaign management services. We Think Total Business. Socially responsible brands are growing more quickly than ever before. As a result, brand perception and customer reviews are at the heart of sales conversions and ultimately your success. Contact us today and let’s talk about how we can help your company grow.
If you are looking for more info on Facebook ad campaign management, check out these articles.
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