Magnitude is a marketing and advertising company with offices in Tucson, Phoenix, and Los Angeles. We offer services in paid search, SEO, landing page optimization, display ads, SMM, email marketing, startup support, and review monitoring.
What is Landing Page Optimization?
A landing page is defined as “any page that gets traffic from anywhere other than the same pages on your site.” In other words, this is the page of your website where you would want users to land once they click on your search engine ad. Moreover, a landing page usually gives an overview of what your business is about. Once the users become familiar with your brand via the landing page, they can browse the website further to find the products they look for.
Many brands choose to place ads and call to action buttons on their landing pages. However, it’s not surprising, since this page is typically the one you use to make the first impression on your visitors. Thus, the process of landing page optimization helps you create a well-designed and well-thought landing page that will engage your target audience better. As a result, running paid search ad campaigns will generate more leads and increase conversions.
A few tips on optimizing your landing page
If your company invests in PPC (pay-per-click) ads, writing good landing pages is very important for your conversion rates. This is where your users take their first actions on your website. Moreover, this is where you speak to people about their problems and offer them real solutions. Here are a few tips on how you can make your landing page better today.
Firstly, writing copy for landing pages is not like any other type of copy writing. It’s not the same as blog posts, product descriptions, or research papers. In short, you have to address real people, consumers just like you, and offer them something of value to make them want to stay on your website and buy your product. All in all, compelling copy will really make a difference.
Think about visual appeal here. In other words, make sure all design choices are well-thought and not random. Choose compelling colors, images, fonts, buttons, and other elements of your web page. As a result, you will achieve a user-friendly design which your customers will want to see more of.
Strong call to action
Since your landing page is designed to sell, add a strong call to action. Offer your visitors the solutions to their problems and offer them something of value. In return, this will improve customer loyalty and increase your conversions and ultimately your profits.
How can we help you with your next project?
Landing page is the special space of your website where you engage your audience in a conversation. If it’s well-thought and well-designed, it can have a great impact on your company’s bottom line. That’s why we are here to help. We consult with hundreds of Tucson based businesses on web, media creation, design and marketing projects. Contact us today and let’s talk about how we can help your business grow.
If you are looking for more info about landing page optimization, check out these helpful articles.
“The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read.”
“Episode 3: Landing Page Optimization.”
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