Magnitude is a Tucson brand marketing, public relations, and media agency. Our services include story telling, SEM, dynamic ads, SMM, ecommerce optimization, and startup support. Moreover, we consult with hundreds of Tucson based brands on web, media creation, design and marketing projects.
What is Ecommerce Optimization?
Optimizing your online store involves improving user experience with the help of tools for easy navigation, shopping, and digital payments. Besides offering better payment processing solutions for e-commerce, “optimization has manifested itself in a wave of new technologies that power checkout experiences.” Moreover, thanks to these tools, both online and mobile payments have become more accessible to use and more appealing.
One of the recurring issues for online stores is cart abandonment. Many brands believe that customers abandon their carts because the online store doesn’t provide a seamless checkout experience. On the other hand, when your online store is designed to appeal to your audience, it’s easier for your company to sell your product or service. That’s why optimizing different web pages of your store means more conversions and profits.
A few tips on how you can optimize your online store
While years ago retailers didn’t have to worry about their online presence, now it makes a difference for the future of their brand. There are many online tools which you can use to engage your customers, but you should know what to begin with when optimizing your online store. Here are a few tips to help you along your way.
Your customers spend a lot of their time looking at products on your website. They take the time to select the best product that fits their needs from many choices. Why not make their checkout process more comfortable, since they already went through a lot to get to that last page? For example, mark required fields in checkout forms or remove an option to go back to the previous page.
Reviews are a sure way to bring you more business, especially those with images. When people buy from you for the first time, they are unsure about the quality of your product. Furthermore, because of image editing software, they can’t be sure that your product looks the same way as you show it in the pictures. Inspire their trust by featuring product reviews from your previous customers.
Surely, you have product images on your online store. Otherwise, how would you show your products to the customers? However, take it one step further and add a video or interactive elements to your web site. As a result, you’ll attract people’s attention and make them want to buy your product even more.
How can we help you with your next project?
Starting your online store might seem like all you need to do, but being user-friendly is what really makes it work. Magnitude is there to help you with that. We believe that to thrive in mobile-based commerce companies must adapt and iterate quickly. We also understand the urgency of now and pride ourselves on rapid execution and adaptation. Contact us today and let’s talk about how we can help your business grow.
If you want to know more about ecommerce optimization, these articles will be helpful.
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