What is Content Curation?
In short, content curation is “sharing content created by other sources.” Furthermore, content curation can take the form of blog posts, images, and videos. A curator uses the content to inform its readers on a subject or offer additional information. The links we use at the end of the article are an example of curated content that we use to help our audiences find additional information about the subjects we present.
Although it may not seem like a big deal, determining the right content involves a series of procedures that help the curator find the right sources. After the content is selected, it can be used for social media posts and emails. This is a good practice because it can increase credibility, improve brand image and increase engagement. This, in turn, helps companies create more successful advertising campaigns.
How to do content curation right?
Content curation is all about choosing the right sources to express a point of view. Furthermore, there are a few things to consider if you want to curate that content right and help your business grow. So here are a few tips to help you started.
Mix it up
Sharing curated content can help you get more readers, more likes and shares, and even drive more customers. However, if all you do is share other people’s work, it won’t get you far. Therefore, give your audience valuable content and an original point of view. If you want to help your business grow and improve your SEO, you have to share a mix of original and curated content.
Know your audience
Know who is following you because that’s who you should be writing for. You want to have great content, but you also want it to be valuable to your audience. In a fast-paced social media world, where people keep scrolling regardless of how much you care or work for your content, you can either offer value or be prepared to lose. There is no third option.
Stay in the loop
There are new articles, posts, videos, and pieces of content sprouting every day. You should be one step ahead, find the content creators relevant to your niche and follow them. Also, be on the look for new sources of valuable content, so that you may always have available as many sources as you need to create your posts.
Why should you choose us to help with your next project?
Curating content can be challenging, but with the right insight and expertise, it can also be a breeze. We have all the tools we need to take care of it for you. Moreover, Magnitude can help with any type of content you need for your business, and our experienced social media team creates content around your messaging and helps manage social channels. Contact us today to schedule your free brand consultation.
If you would like to know more about content curation, check out these helpful articles.
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