What is Mobile-First Design?
Mobile-First Design stands for designing mobile web platforms for smartphones and tablets before desktops. Why? Because “there are over 1.2 billion mobile web users worldwide.” Since more people use mobile devices to navigate the internet, it only makes sense first to build websites for smaller screens and smaller processors. Once the mobile version is finished, you can either copy this version for desktop or improve it.
In short, a mobile-first web platform is designed to be as simple as possible. Additionally, unlike a desktop, a mobile web platform can incorporate GPS and built-in camera functions to be more meaningful and create a better user experience. Overall, a mobile-first design makes more sense compared to a desktop first approach because it allows companies to be where their customers spend most of their time.
How can a mobile-first design benefit your business?
More and more companies are using mobile-first design strategies because it helps them stay connected to their customers. Not only it brings people value by offering information adapted for their mobile devices, but it also gives companies the chance to collect more data and increase revenues. Here are a few extra benefits to consider before making a decision.
Every mobile-friendly website gets a boost on Google ranks. While the increase isn’t extraordinary, it can still help you get more clicks and therefore more customers. Furthermore, when you design a platform that offers value, such as a mobile-friendly website that helps users navigate it, people will visit it more, which will increase your chances to sell your products and services.
The more obstacles you remove from your customer’s way, the better. Just think about the last time you ended up on a website that didn’t run well and wasn’t mobile friendly. The chances are that you didn’t spend much time there. A mobile-friendly website that helps people find what they need and runs fast is a good enough reason for your customers to come back to it.
Keeps your business relevant
While your content might be great for desktop, the old fashioned way isn’t appropriate anymore. Smartphones rule Today’s world. We do everything on our phones, from playing to talking to friends and family and even working. So, to stay relevant to your customers, you must create the content they want and deliver it where they are. This means you have to come up with shorter text, many videos, and stories that can captivate their attention.
Why use our services for your next project?
Magnitude means business growth. If you need help with mobile-first design and creating great content, we’d be happy to discuss your project needs with you. Our team can also write your business plan or develop your ad campaign. Schedule a free consultation and let’s talk about how we can help your company grow..
If you are looking for more information about mobile-first design, check out these helpful resources.
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