Magnitude is a Tucson brand marketing, public relations, and media agency. We offer services in e-commerce, digital marketing, shopping cart optimization, PPC, graphic design, mobile apps, web apps, SMM, and web hosting.
What is Shopping Cart Optimization?
You have spent a lot of time and money on building your online store and making it user friendly. However, making sure your checkout page works well is only going to help you seal the deal. Otherwise, people will leave your web site without making a purchase, which actually happens quite often. In addition, people abandon their carts for many reasons, and “they might even put products into their cart, only to abandon it.”
That’s where shopping cart optimization comes to play. Ordinarily, there are many techniques you can use to improve your customers’ checkout experience, such as using shorter forms, clean design, trusted payment providers, offering guest checkouts, and limiting distractions. Yet, all of these techniques serve the same goal, which is to improve customer experience and reduce cart abandonment. Furthermore, knowing exactly what you can improve for your visitors increases your conversion rates and also your profits.
A few tips on optimizing your shopping cart
A well-optimized shopping cart can make a difference for your conversions and cart abandonment rates. When people shop online, the most important part of their journey is a seamless user experience. If your store can achieve that, you are on your way to success, and a big part of it is the way your shopping cart looks. Here are a few tips on how you can optimize it.
Allow guest checkouts
Many people don’t like sharing their personal information when shopping for items online. Thus, you should have a guest checkout option on your checkout page. This way, your buyers will be able to shop for their favorite items without having to fill out their info or sign up for promo emails, unless they wish to do so.
Cart icon and “add to cart”
Having a persistent cart icon in the corner of your website and “Add to Cart” button under every product can make a difference for your buyers. By using these buttons, you improve your customer’s experience, at the same time reminding them why they came to your site.
Many people don’t trust online payment systems and are wary of entering their payment information online. However, you can build trust with your users by adding icons or other ways to display security certificates on different pages of your site. As a result, people will know that their payment info is encrypted and sent via secure connections.
Why should you work with us on your next project?
Optimized shopping carts work well for increasing your company’s bottom line. And, Magnitude is here to help. We believe that to thrive in mobile based and social commerce companies must adapt and iterate quickly. Moreover, we understand the urgency of now and pride ourselves on rapid execution and adaptation. Contact us today and let’s talk about how we can help your business grow.
If you would like to know more about shopping cart optimization, check out these resources.
“Conversion Optimization Guide For E-Commerce Shopping Carts.”
“Shopping Cart Optimization: 4 tips from your peers.”
“Checkout Page Optimization: 22 Best Ways to Recover Lost Sales.”
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