Magnitude is a marketing and advertising company with offices in Tucson, Phoenix, and Los Angeles. Our services include paid search, SEO, search engine marketing (SEM), display advertising, SMM, e-commerce, email marketing, and digital marketing.
What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) is a marketing strategy in which a company promotes itself using paid ads that appear on search engine results pages (SERPs). Unlike search engine optimization (SEO), which involves earning traffic organically, SEM is about buying traffic. SEM, also known as “paid search,” may include various types of paid online ads placed using Google Ads, Bing Ads, or other paid search platforms.
The most common paid search program for marketers is a pay-per-click (PPC) ad. As the name suggests, you only have to pay for a listing when a prospective customer clicks on your ad. You can choose the page on your site where a user will land once he or she clicks on your ad. As a result, using SEM strategies helps you bring more targeted traffic and reach the audiences you define.
A few tips on using SEM for your business
While knowing how to do SEO right will prove very important for your business, SEM will only enhance your results. It is also a great way to generate new leads, build your brand, sell your products, and direct your audience away from competitors. Bringing just a handful of new visitors to your web site can have a great positive impact on your company’s bottom line. That’s why here are a few tips on how you can use SEM to sell more.
Update your store
Good web design is important for SEM. When customers visit your online store, the design can make a difference between them buying a product or moving on to something else on the web. Is your store user-friendly? Does it provide great customer experience? Spend some time on updating the features of your store that customers interact with before investing in paid ads.
Define your audience
When you are just starting with platforms like Google Ads or Bing Ads, you might be tempted to target locations with largest populations, thinking it will get you more reach. However, how many of those people you think would actually click on the ad and buy from your site? The thing is, you have to define very specific criteria for your ads to make sure you get the best results. Thus, create a thorough audience profile before using paid search platforms.
Sell with great copy
Even with a very short text, paid search ads still leave an impression, and it’s in your power to inspire the users to want to click on your ads. Sell your products with great copy, don’t forget about using calls to action, and make the users want to see what you have to offer.
Why should you work with us on your next project?
Search engine marketing can increase your company’s bottom line. However, to do it right you need talent and expertise. That’s why we are here to help. We believe that to thrive in mobile based and social commerce companies must adapt and iterate quickly. Moreover, we understand the urgency of now and pride ourselves on rapid execution and adaptation. Contact us today and we can talk about your project needs further.
If you would like to learn more about search engine marketing (SEM), these articles will be helpful.
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