Magnitude is a marketing company with offices in Tucson, Phoenix, and LA. We specialize in paid search, SEO, startup support, content creation, display advertising, SMM, analytics, search, and google.
What are Analytics, Search and Google?
Analytics involves interpreting patterns in data. Speaking about business, analytics is an excellent tool for you to learn about your customers through data. By applying specific software and algorithms, raw data becomes valuable metrics for your company. As a result, the info you receive can help your company grow and improve its practices.
Google offers an analytics tool that aims to aid brands in understanding their customers. As stated on their web site, “Google Analytics gives you the free tools you need to analyze data for your business in one place.” By using the analytics services of a major search engine such as Google, you’ll be able to evaluate your company’s progress, get helpful insights, and ultimately improve your conversion rates. However, these are not the only benefits of using analytics for your business. Let’s look at a few more.
How can Google Analytics change the game for your business?
Website owners often don’t know where to start when it comes to analytics for business. Ordinarily, with a large amount of data available to them, it would be difficult to decide what to take care of first. That’s why the majority of brands choose Google Analytics as their analytics tool, and here is why.
Get custom reports
Generally speaking, large analytics packages make it difficult for you to access the data when you need it. On the other hand, using Google Analytics allows you to view the data the way you need it and when you need it. Your company can use custom reports to find new ways of getting data. Moreover, those custom reports can also work to increase your profit.
Test your insights with custom profiles
At times when you want to isolate a specific aspect of your business, Google Analytics allow you to set a profile for that aspect and track it independently. For example, if you want to see just the traffic to your blog or traffic from a specific country, you can do that. These profile settings help to know more about your visitors and tailor your services to their habits.
Customize as you like
The advantages of using this tool for your business are in the array of custom settings you can use. As such, Google Analytics is a tool that will allow you to set up even the most complex tracking that fits the needs of your business. Moreover, in the online marketing world, analytics often decide the future of your business, and having a set up that you can control is the way to go.
Why should you choose us for your next project?
Magnitude is a full-service digital marketing agency with experience in everything from analytics to public relations and new media. Furthermore, we work with select partners to grow online sales channels through marketing efforts. Also, we consult with hundreds of Tucson based brands on web, media creation, and marketing projects. We would like to know more about your project, so don’t hesitate to contact us today.
If you would like to know more about analytics, search and Google, check out these great articles.
“10 Reasons Why You Should Choose Google Analytics as Your Website Analytics Software.”
“Google Analytics 101: What every small business owner should know about the powerful website analysis tool.”
“How to use analytics and why they’re important.”
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