Magnitude is a full service digital marketing agency with experience in e-commerce, public relations and new media. We work with select partners to grow online sales channels. Moreover, we consult with Tucson based brands on web, media creation, design and marketing projects, such as the use of Facebook custom audiences.
What are Facebook Custom Audiences?
People visit your web site every day, and each of them can spend more time on one page or the other. As said on Facebook, “If you are tracking conversions, you can segment your website visitors into groups based on the actions they have taken on your website.” These groups will be “custom audiences.” Once you identify your target groups, you can improve your ads and target other Facebook users with similar browsing habits.
While Facebook ads make an excellent prospect for many brands who want to attract more customers, others will find it not only hard but also very pricey. The brands who fail with Facebook ads often don’t know their audience enough to target it right. With custom audiences, on the other hand, you target your existing buyers and visitors to your site. Thus, you know exactly what people expect from you and who sees your ads.
How do Facebook custom audiences benefit your business?
Custom audiences is a great feature to target the people you want to sell your product or service to. If you have done a lot of research on your buyers’ habits, there should not be a reason for you not to use this tool. However, why exactly do brands love using custom audiences to market their business on Facebook? Let’s find out.
Bring traffic to your site
Social media is the key to bringing vast amounts of traffic to your site. By using custom audiences, you will target existing customers and others with similar online behavior. As a result, people will want to visit your web site and possibly even make a purchase.
Keeping existing customers is much easier than finding new ones. Furthermore, people already familiar with your brand and happy with your product or service are more likely to buy from your web site. This works exceptionally well if you have an online store and people can buy your product directly from there. Connecting with your customers will ultimately increase your sales.
If you run a campaign using custom audiences after running your original ads, you’ll find it easier to collect leads from your buyers. While it takes some time to get an audience base, with Facebook custom audiences you are reaching out to people already interested in your brand, which is why you’ll collect more leads from them.
Why should you choose us for your next project?
When it comes to marketing your brand, Magnitude’s services are just what you need. Our social media team creates content around your messaging and helps manage your social channels. Besides, we believe that to thrive in mobile based and social commerce companies must adapt and iterate quickly. Contact us today and let’s talk about how we can help your business grow.
If you are looking for more info on Facebook custom audiences, check out these resources.
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