Magnitude is a Tucson brand marketing, public relations, and media agency. We believe that telling your story begins with high quality media, so we work with clients to produce media assets for great marketing campaigns. In addition, our services include email marketing, email automation, startup support, business plans, and SMM.

What is Email Automation?

Thanks to new technologies, digital marketing is becoming more automated than ever before. Brands use automation for their social media channels, sales, online stores, and digital marketing efforts. As a result, email is no exception. It is a common and beneficial practice in email marketing, with tools like MailChimp offering advanced features, as they “target customers based on specific data, including behavior, preference, and past sales.””target customers based on specific data, including behavior, preference and past sales.”

For an extensive email list, automate your work once a person subscribes to your newsletter, email automation tools begin to send out a pre-defined sequence of emails. While you decide what emails and in what order should be sent out, the goal is always the same – convert the new subscriber into a loyal customer. Tools for email automation save your time and money. Moreover, they help in building relationships with your buyers and educating them about your products or services.

A few tips on using email automation

If you do email marketing to reach a large number of customers, you need software for automating your emails. Even though in recent years social media has taken a prominent place in digital marketing, email is still one of the most efficient tools for reaching your audience. For those of you who want to know what automated emails you can send to your buyers, here are a few tips.

Greet your followers

Whether a person bought a product from your online store for the first time or directly subscribed to your newsletter, you will have to greet them first. Start your email campaign by adding a welcome email for new subscribers and buyers, where you can share some info about your brand, add contact details, and provide coupons and discount codes.

Keep in touch

Once you’ve greeted your new guest, you would want to keep in touch with them without being annoying. Thus, send them recommendations based on the products they bought before, email them each time they make a purchase, and update their inbox with exclusive offers, discounts, and coupons. Make your customers feel special by showing that your brand cares about them.

Survey emails

Leaving space for reviews on your product pages is a great way to receive feedback and attract new customers. However, not all people will go online just to leave a product review. That’s why it’s a good idea to send them an email a few days after product delivery asking to complete a survey or leave a review. This way, your customers will know that you care about their opinion and your buyers’ happiness will increase.

How can we help you with your next project?

Email automation plays a significant role in any business. That’s why Magnitude is here to help you along the way. Our experienced team believes that to thrive in mobile-based commerce companies must adapt and iterate quickly. Furthermore, we understand the urgency of now and pride ourselves on rapid execution and adaptation. Contact us today and let’s talk about how we can help your business going forward.

 

If you want to learn more about email automation, feel free to check out these articles.

“How Do Your Email Marketing Automation Efforts Score?”

“7 Free Email Marketing Tools for SMBs.”

“Email Automation: Why You Need to Automate and How to Use It.”

 

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