Magnitude is a marketing and advertising company with offices in Tucson, Phoenix, and Los Angeles California. We specialize in ad design and formatting, paid search, SEO, landing page optimization, display advertising, SMM, and review monitoring.
What is Ad Design and Formatting?
To put it simple, ad design and formatting is the creation of artwork to advertise products and services. Generally, the artwork is done by advertising agencies. However, sometimes companies develop their artwork in house. Businesses can use the services of a graphic designer when they need to create flyers, brochures, web ads, print ads, billboards, direct emails, and more.
While creating a great ad, a graphic designer combines imagery and words based on persuasion techniques to design memorable ads. The more compelling the ad, the better. Every business can use ad design to increase their sales, attract more customers, and generate more leads.
A few tips for great ad design and formatting
Designing and formatting great ads takes time, practice, and good understanding of the human mind. Creating powerful ads is a process that involves a lot of work. Yet, “the key is to engage your target audience, because for advertising to succeed, it has to be remembered.” Here are some tips to hep you design and format great ads.
Make it creative but simple
Just like those million dollar commercials on Superbowl, you want your ads to be creative and capture the attention of your audience. The only difference is that you will have to do it with a lot less money. Thus, design a simple ad where you highlight what your product or service can do for your target audience. When you give them a solution to one of their problems, you have more chances to be compelling and memorable.
Use scale to your advantage
Scale is a simple yet powerful tool that can be used to design and format ads. Therefore, use scaling to resize objects to help you tell your story. As a result, you can create a stronger message and a great visual. Moreover, you can use an unusual approach to have a powerful impact on your audience, attract their attention and make the ad memorable.
Show, don’t tell
If there is something you can show your audience through graphic imagery, don’t try to put it in words. As a result, you will create a story with more details and a more powerful impact. Consequently, the ad will have more chances to convince your audience to buy your product.
Why should you choose us to work on your next project?
Designing and formatting your ads requires quite a lot of effort. That’s why we are there to help. Magnitude is a full service digital marketing agency with extensive e-commerce, public relations, and new media experience. We consult with hundreds of Tucson based brands on web, media creation, design and marketing projects. Schedule your free brand consultation today and let us help your business grow.
If you want to know more about ad design and formatting, check out these helpful resources.
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