Magnitude is a full service digital marketing agency with experience in e-commerce, PR and new media. We work with select partners to grow online sales channels through strategic marketing initiatives. Moreover, we consult with hundreds of Tucson based businesses on web development, multi media, content creation, and marketing projects.
What is Web Development?
Web development is a step in creating a website that includes “coding or programming that enables website functionality.” Unlike web designers, developers deal mainly with non-design aspects of a site, such as writing markup and coding. Web projects range by complexity, from plain text pages to complex apps, social media, interactive websites, and business apps.
Web site projects vary from simple pages to complex apps
People visit websites to find information, so by setting up your company’s web site, you give your customers the way to learn about your products or services. The job of the developer, in this case, is to create a functional, interactive, user-friendly, and efficient web site. Moreover, a significant role in web development plays system integration, such as payment gateways, social media, and business systems.
Why does your business need a web site?
If your business doesn’t have a web site, that means it won’t get enough exposure. Because of the rise of mobile and e-commerce, a web site is a must for every company that wants to succeed on the market. Hence, you need to have your own site developed, and here are just a few reasons why.
A long way from lines of code to a finished web site
Cost effective advertising
Firstly, a web site is a cost-effective way to promote your business. While paid ads on TV, radio or in print are expensive, advertising through your website will save you money. Moreover, you can attract organic traffic by using ethical SEO strategies and content creation on your site and social media.
More customers
Some people like going to a retail location, while others would rather make their purchases online. Many will find it easier to browse your products on the site instead of driving to your store. Moreover, with an online store, you can offer products that are out of stock at your retail location. So even better, you can attract an audience from different cities and countries by offering worldwide shipping.
Better insights
When it comes to running a business, being able to measure its progress is a vital part on the way to success. A web site can give you all the stats you need to know. For example, you’ll be able to see how many people visit your site, from what locations, how long they stayed, and what pages they visited. With such detailed insights, measuring progress is easy. Besides, it also helps you implement new strategies and see what works and what doesn’t.
A functional website will help you measure your company’s performance
How can we help you with your next project?
If you want your web site to be professional and functional, look no further than Magnitude. We believe that telling your story begins with high-quality media, so we work with clients to develop websites and create content for successful marketing campaigns. Schedule your free brand consultation and let’s discuss how we can take your business to the next level.
If you are looking for more info about web development, here are some helpful resources.
“Web Development Tips for your Business Startup From 9 Expert Entrepreneurs.”
“5 Ways to Align Your Web Development to Your Business Goals.”
“The Value of Website Development to Your Business.”
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