Magnitude is a full service digital marketing agency with experience in e-commerce, public relations and new media. We consult with hundreds of Tucson based brands on web content, SMM, SEO, voice search, and email marketing.
What is Voice Search?
When you want to find out an answer to your question quickly, will you type keywords in Google or speak to your Google Assistant? If you chose the latter, you are one of those people who uses voice search. In short, “you use your voice to perform actions on the web,” and that’s what it is all about. Voice search is not a new tech, but it’s the one that’s growing rapidly and shaping the SEO landscape.
Amazon Echo
Many mobile users shift away from texting and toward using their voice for a number of reasons. Firstly, it is faster to search for things with your voice, as most of us speak faster than we type. Secondly, it is a great option for people who can’t type at a given moment, like when driving or cooking. And finally, many users find it fun to speak with personal assistants and ask them funny questions.
A few tips for your content to rank high in voice searches
Searching for info with your voice is easy and fast. That’s why more and more users prefer to ask their personal assistants for info instead of typing their questions in search bars. However, if you want to rank high in voice searches, you will have to use different strategies compared to those for desktop listings. Here are a few tips how you can make your content better.
Use long-tail keywords
There is a difference between how people search for info typing in the browser and how they address the question to their personal assistant. When typing, people tend to use short keywords to get the info fast. On the other hand, with voice search, they would usually ask a full question when looking for it. As a result, use long-tail keywords, short phrases, and long-form content to rank higher in traditional and voice search results.
Think how people would ask a question
Optimize for mobile
Most of voice searches happen on mobile phones, as people don’t like typing on a small screen when they can just use their voice when they need to find something out. As a result, you should make it your goal to optimize your website to work great on mobile and support all the features that your desktop version supports. Moreover, your site’s mobile version should load fast. Otherwise, the users will move on to browse a different website.
Think local
Many users look for local brands when they use voice searches. For example, a user may ask “What is the closest hair salon?” Or, they can say, “Hair salon near me.” Focusing on local content will help you produce better content for higher ranks in voice searches.
Google Home
Why should you work with us on your next project?
New tech appears every day, and it is up to you to catch up. That’s why we are here to help. Our goal is to help our clients and partners navigate the new economy with the use of AI, voice search, chat bots, and data-driven growth strategies. Moreover, we believe that new tech outperforms traditional marketing, customer support, and business practices. Contact us today and let’s talk about how we can help take your business to the next level.
If you would like to know more about voice search, these links will be helpful.
“Voice Search: Is Your Content Prepared for the Verbal Revolution?”
“Voice search optimization guide: Six steps for 2019.”
“33 Voice Search Statistics to Prepare You for the Voice Search Revolution.”
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