Magnitude is a Tucson web design, SEO, and SEM company. Our services include newsletter design, employment contracts, customer loyalty programs, PPC, graphic design, data management, mobile app development, e-commerce, SMM, and website hosting.
What is Newsletter Design?
Newsletter design is the way companies choose to pack up the content they send to their customers. Newsletters can be sent via electronic and traditional mail. While sending classic mail newsletters can still be a good practice for some businesses, email newsletters are more cost-efficient. That being said, the difference between a great newsletter campaign, which makes people spend their money and time on you, and a failed one resides in the way you design your letters, electronic or classic.
Don’t be that guy that sends boring emails nobody wants to read. Keep in mind that a good newsletter design can help you convert more prospects into customers and more non-buying customers into loyal ones. Surely, you don’t want to miss that chance. After all, “depending on which study you read, you get $35 to $40 back for every dollar you invest in email!”, you get $35 to $40 back for every dollar you invest in email!”
How do you rock newsletter design?
Do this one right, and your company can feel the benefits of good email marketing campaigns. Unfortunately, basic design notions like the use of headings, subheadings, pictures, and standard fonts are not going to make the cut. Whether it is to increase sales or just attract readers to your page to promote your services, you can start by following these tips.
Make it click
Aim to meet the expectations of your readers, offer value, and ask for little in return. You must have excellent copywriting skills and a knack for good writing. Once you have those resources, you can start by writing honest things that interest people. However, if you just do it for the sake of getting it done, such email won’t click.
Don’t just use email templates you find on the internet. Instead, be creative with your email design. For instance, come up with a template that reflects your topic, niche or business identity. At the same time, don’t overdo it with originality, because you want your email to be unique, but simple and easy to read.
Know your target population
Of course, it also depends on what you are trying to sell. Although, figuring out whom you are sending the emails will give you direction for your email design. That does not mean you can’t have an email that sounds and looks cool. However, the truth is that if you are 30 years old and your audience is in its fifties, you will need to research what’s cool and valuable for them.
Why choose us to design your newsletter?
All in all, designing your newsletter requires quite a bit of effort. That’s why we are there to help. Magnitude is a full-service digital marketing agency with extensive e-commerce, public relations, and new media experience. We work with select partners to grow online sales channels through strategic marketing initiatives. Moreover, we consult with hundreds of Tucson based businesses on web, media creation, design and marketing projects. Schedule your free brand consultation today and let us help your business grow.
If you want to know more about newsletter design, check out these helpful resources.
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