Magnitude is a full service digital marketing agency with extensive data management, public relations and new media experience. We work with select partners to grow online sales channels through strategic marketing efforts. Moreover, we consult with hundreds of Tucson based brands on web, media creation, and design projects.
What is Data Management?
Data management is the process of “acquiring, validating, storing, protecting, and processing required data.” Hence, it ensures that the data is reliable, easy to access, and timely for the users. In this world of data, it may be your most vital resource. Moreover, your business receives data from every source – scanners, social media, web, and customer actions to name a few.
What is it that makes data so valuable? Is it the source, the quality, or the format? Of course, all of these are important, but what you do with data is the key to its real value. Before you start thinking about how to manage your data, review such concepts as access, quality, integration, governance, and streaming of data.
Data Management tips for your business
Regardless of the industry, your brand is a part of; you surely have access to vital data that could change how your business works. Moreover, you probably have the data stored in several apps waiting to be used. If that’s the case, here are some helpful tips on how you can manage and leverage data in your business.
Set up your data model
Your company probably uses many apps to store data. However, what use does it have when all the info is stored in separate systems? First, its vital for your brand to align the data model across your platforms so that the data correlates across the apps you are using. Overall, cleansing and aligning the source data is the crucial first step.
Organize your data
After you align the data, it’s time to create a system or a process to maintain the master data. As a result, managing your information correctly will help your company build on its data model and improve analytics.
Visualize the data
Graphs or charts are a great way to present and compare existing data. Consider how visualizing your data can help improve your company and its processes. Thus, keep the end goal in mind when setting things up.
Confirm data ownership
When you work on setting up your data model and cleansing your data, you might find data that doesn’t seem right. Then you will ask, who owns it? It’s essential for your company to keep track of the dashboards and their data. Data transparency is the critical factor that will help in process adoption and growth of your business.
How can we help you with your Data Management needs?
Magnitude Means Business Growth. We believe that to thrive in mobile based and social commerce; companies must adapt and iterate quickly. Also, we understand the urgency of now and pride ourselves on rapid execution and adaptation. Do not hesitate to speak to us about your next project. Schedule your free brand consultation today.
If you are looking for more articles on data management, check out these helpful links.
Subscribe to our newsletter and follow us on [social media].