Magnitude is a Tucson brand marketing, public relations, and multi media agency. Our services include social media marketing, SEM, display ads, digital marketing, national ad media buyer, and email marketing.
What is National Ad Media Buyer?
Media involves purchasing an ad from a media company. That company may be a TV station, a magazine, blog, web site, or social media. In other words, a media buying company takes care of buying print, broadcast, and/or digital media space for its clients’ ads. Depending on the ad budget, a company researches the target audience and decides on the most suitable venue or venues for ad placement.
A media buyer takes many factors into account when it comes to ad placement. For example, such factors as demographics, location, behaviors, station formats, and pricing are decided based on client’s products or services. Moreover, ad buyers can purchase media space regionally or nationally. After the purchase, the buyer optimizes inventory based on budget, target customers, and types of media.
A few tips on media buying
Media buying involves a lot of experience and networking. In truth, when a brand is just starting, it can receive a lot of high-scale offers from prominent publications. However, those are not always the best options, as you would spend much more money on optimizing your ads compared to smaller media. Here are just a few more tips that can help you through the media buying process.
Digital or print?
This all depends on your audience’s behaviors. For example, video content would work better for younger people, while older adults would prefer print ads. As a result, content will also affect your traffic. Think about your target audience and their behaviors when deciding on a medium for your next campaign.
Run A/B tests
It’s great if you want to give it your all to your next campaign. However, it’s hard to have success on the first try. Instead, you will need to compare your ad campaigns with A/B testing and see which ones perform better. Thus, approach your ads creatively and optimize them to reflect the needs of your audience.
If you want to know whether your ad campaign worked, you will need to measure certain KPIs and goals. It’s essential for your company to decide on those before the campaign so that for every new campaign you run, you have clear objectives and KPIs which you can measure effectively.
How can we help you with your next project?
Media buying is a complex process that requires skill and expertise. That’s why Magnitude is here to guide you through it. We work with select partners to grow online sales channels through marketing initiatives. Moreover, we consult with hundreds of Tucson based brands on web, media creation, design and marketing projects. Contact us today and let’s talk about how we can help your company grow.
If you would like to learn more about national ad media buyer services, check out these articles.
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