Magnitude is a marketing and advertising company with offices in Tucson, Phoenix, and LA. We specialize in paid search, SEO, SMM, startup support, email marketing, business plans, web content, and influencer marketing.
What is Influencer Marketing?
In today’s world of social media and online marketing, people often turn for advice to their idols. So while before only celebrities could influence buyer’s choices of products, now almost anyone can grow their following to become an influencer. As a result, influencer marketing is growing stronger each year. It is a strategy that “involves marketing products and services to those who have a sway over the things other people buy.”involves marketing products and services to those who have a sway over the things other people buy.”
For the longest of times, including now, word of mouth has played a significant role in what people choose to buy. They would go along with their friends’ recommendations of products or services. Now, while influencer marketing is not exactly a word-of-mouth strategy, it also involves a person regarded as an authority recommending a product or service to others. Today, you can find influencers in many areas of life, such as fashion, beauty, food, fitness, and travel.
How do you tell your brand’s story with influencer marketing?
Working with influencers is one of the best ways to promote your products on social media. Because bloggers often have a large and loyal following, having as much as 500k or a million Instagram followers, many brands choose them to represent their products. If you want an influencer to endorse your product, you’ll need to create an open relationship with them and tailor your influencer marketing campaign to their needs. Here are a few tips on how to do it.
Market across platforms
When hearing the word “influencer,” many of us think about Instagram. However, it is not the only social media platform where you can market your products. Yes, Instagram and perhaps also YouTube are the most popular for influencers, but you shouldn’t neglect platforms like Facebook, Pinterest, and Snapchat. Influencers on these platforms may have smaller amounts of followers and as a result, would charge you less for promoting your product.
Tell a story
Each time you want to sell your product or service online, keep in mind that content is king. Often, influencers write their own content under their posts, but you can give them directions for content that will reflect your brand’s values better. Moreover, if you market your products on YouTube, your chosen influencer can record a how-to video or a product review to engage the audience.
Invest your time
When you work with influencers, you may be merely paying them for placing your product and then moving on. On the other hand, you can approach them genuinely and invest your time in working with them. If they feel that you really care about the collaboration, they will be more loyal to your brand.
Why should you work with us on your next project?
Navigating your world in today’s social media environment is not an easy task. That’s why Magnitude is here to help you along the way. We work with select partners to grow online sales channels through strategic marketing initiatives. Moreover, we consult with hundreds of Tucson based brands on web, media creation, design and marketing projects. Contact us today and let’s talk about how we can help your business grow.
If you want to know more about influencer marketing, check out these helpful articles.
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