Magnitude is a Tucson brand marketing, public relations, and multi media agency. Our services include SMM, web content, digital marketing, Facebook custom audiences, and Facebook look-a-like audiences. Moreover, we consult with hundreds of Tucson based brands on web, media creation, and design projects.
What are Facebook Look-A-Like Audiences?
As Facebook says it, “A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers.” In short, using this tool is the best way to target people interested in your business. Usually, they are similar to your existing clients or to the people who liked your social media page. When done right this targeting method is precise and rewarding.
When you build your Facebook audience, you enter desired location, interests, and behavior. After that, you can see your potential reach based on the info you chose. However, this tool does not involve building an audience on Facebook. Instead, you’ll need to upload your custom audience which the platform will use to find buyers with similar habits and show your ads to them.
How do you use Facebook look-a-like audiences?
Digital ads are easy to use, precise, and come with lots of great ways to target audiences online. So this is the case with this tool provided by Facebook. If you already have a client list, you can use these tips to help you target people similar to your audience.
Find your targets
Use an existing customer database to find your base audience for the look-a-likes. Whether you store it in the cloud or any other system, make sure to upload this data to Facebook for the tool to show ads to similar users. If you have a Facebook page and some people liked it, your look-a-like customers will be searched based on the profiles of your Facebook followers.
Create your audience
Start by finding users similar to those who visit your social media or website. There are two ways you can do that. Firstly, you can have the platform look for the most similar profiles, and your results will be precise but with a smaller reach. Also, secondly, you can choose to reach more people, but in that case, the buyers will be less similar.
Engage and repeat
Thanks to online automation tools, after you run your first campaigns, you can let the software do the job for you. Also, all the ad formats that Facebook offers can be applied to your new audience. Test different methods and see what works best for your business.
Why should you work with us on your next project?
Facebook ads are not always easy to use, but we are there to help you along the way. Our social media team creates content around your messaging and helps manage social channels. Moreover, we understand the urgency of now and pride ourselves on rapid execution and adaptation. Contact us today and let’s talk about how we can help your business grow.
If you are looking for more info about Facebook look-a-like audiences, check out these resources.
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