Magnitude Media is a brand marketing, merchandising training, advertising, and multimedia agency. We believe that to thrive in mobile based and social commerce, companies must adapt and iterate quickly. Furthermore, we understand the urgency of now and pride ourselves on rapid execution and adaptation.
What is Merchandising Training?
Merchandising training provides special techniques that companies can use to boost their retail sales. This includes teaching how to sell through display techniques, special offers, pricing, spot demonstration, and shelf takers. Also, throughout training, people learn how to sell their products using subtle ways that capture the attention of the customer and make it easier for them to buy.
Furthermore, merchandising training provides companies with useful info on how to use their products to their full potential. With this purpose in mind, owners are taught how to present their product. Besides, they receive guidance for shelf placement in such a way that a customer will want to know more about the product. In short, after training every company should know how to simplify the decision-making process of each client to increase sales.
A few tips on merchandising training
Merchandising requires knowing the ways and tools that can make the customer aware of your product. The purpose is to sell more and sell more efficiently. In other words, if you do this right, you increase your bottom line. Although in theory things seem simple, in practice many retail shops have much to lose because of not following specific rules. Here are a few tips to make the most of your time.
Sometimes simple is better
If we asked you to think of the most memorable images, you’d probably imagine simple ones. Don’t put all the products in one place, because that makes shelves look crowded. Some retailers hope that the more they put on the shelf, the more people will buy. As a result, they overstock with product. If you want your product to sell better, get creative and find new ways to display.
Win the mind by captivating the senses
In today’s world, every store should strive to offer that unique, entering a new world type of experience. So, you should engage all the senses by choosing the right music, using visual cues, enhancing the feeling of touch with your best products, and creating sample tables to seduce with flavors. Lastly, make sure your shop smells good, because it may just have the most substantial impact on your customers.
Think of a better layout
From the moment you enter a shop to the moment you exit it, your steps should flow naturally. However, if you don’t already have an idea of how to improve the layout of your store, search for the best-ranked shops in your area and take a tour. Thus, the way you design your layout will greatly impact the customer experience. It can make the difference between a grumpy buyer and a satisfied one.
How can we help with merchandising?
Merchandising is an art, and we can help you master it. Magnitude Means Business Growth. We’re business professionals that own a portfolio of our own companies. Founded by tech entrepreneur John Jacobs, our focus is on results-driven business development, startup support, and budget planning. Schedule your free consultation with us today and let’s talk about your next project.
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