Magnitude is a full-service digital marketing agency with extensive e-commerce, public relations and new media experience. Moreover, our services include startup support, GDPR compliance, business plans, production, web content, and more.
What is GDPR Compliance?
General Data Protection Regulation (GDPR) is the law that regulates how companies protect personal data of EU citizens. GDPR has replaced the Data Protection Directive of 1995 in Spring 2018. Implementing the new law will impact how companies treat data protection of their customers. Furthermore, if a company is compliant with the old directive, it also has to make sure to comply with GDPR to avoid penalties.
Why did the EU have to change the regulation? The thing is, in 1995 people could not have predicted issues related to the web, for example, processing data in the cloud. Moreover, the rules of GDPR define personal data, people’s rights to know how companies use it, what data can be collected under the new regulation, and how to obtain people’s consent to collect or use the data. Finally, companies that don’t comply with the rules will be subjected to substantial fines.
A few tips on how to stay GDPR compliant
While GDPR law protects the data of EU citizens, it is, in fact, a global data protection law, because it applies to any brand that works with EU citizens’ data, but also to any brand that works with such brands. Any data with which a person can be identified, like gender, nationality, religion, or other info, falls under the protection of the new law. Here are a few tips to help you stay GDPR compliant.
Understand the law
First, your company needs to do “a compliance audit against the GDPR legal framework.” With this, you will understand the rules of the new regulation, along with the penalties for non-compliance. Hiring a data protection officer who is an expert both in legal issues and also on websites will help you adapt to changes.
Access and identify the data
Find out what sources of data your company uses. In particular, analyze every traditional and digital source of data and find where customer data is stored and how it’s used. Next, identify each data and classify it using the right software. With this, you are one step closer to GDPR compliance.
Protect the data
Once you have identified what data you collect and where it’s located, it is time to put into place the practices for protecting it. For example, to be compliant with GDPR, you can use tactics to encrypt the data or make it anonymous. When you do that, make sure that you still can receive valuable insights for your business.
Why should you work with us on your next project?
To stay compliant with GDPR, there are many things you need to know. That’s where we can help. Magnitude Means Business Growth. We’re business professionals that own a portfolio of our own companies. Furthermore, we believe that to thrive in mobile based and social commerce, companies must adapt and iterate quickly. Contact us today and let’s talk about how we can help your business grow.
If you are looking for more info about GDPR compliance, check out these articles.
“General Data Protection Regulation (GDPR): What you need to know to stay compliant.”
“GDPR compliance: what organisations need to know.”
“GDPR Compliance: What it is, How to Get Ready, and How to Streamline Compliance Processes.”
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