Magnitude is a Tucson web design, SEO, and SEM company. Our services include copy-writing, PPC, digital advertising, film production, script production, mobile app development, e-commerce, SMM, and website hosting.
What is Copy-Writing?
Copy-writing is the act of putting together a text that can influence a group of people to take action. In other words, “copy-writing is re-arranging words to make things sell better.” But the craft is more than just advertising and marketing through words. That’s because a copywriter’s job doesn’t just involve writing for advertising and marketing purposes. It can involve much more than that.
Copy-writing is more than advertising
The craft of influencing people to take action involves more than writing. Doing research, editing, proofreading, managing projects, and even planning and implementing advertising campaigns are all part of the arsenal of a good copywriter. From formatting, editing, and other tasks to the actual writing, the copywriter has to know how to manage time well in order to deliver good quality content on a timely basis.
How to write great copy for your business?
Whatever you want to sell, one thing is for sure. Without great copy-writing there is little chance for you to get your products and services known to the world. All the money and billboards won’t help you create relevant advertising campaigns if you don’t have a good copy-writer to make people interested in what you have. If you want to know more, here are a few tips to help you understand how to write great copy.
Part of the job involves doing a lot of research
Know the audience
Not only that groups of people are different, but so are the subjects you write about. Do your research and understand both the subject and the audience you want to share it with. Once you pinned that down, approach it with a tone that helps your audience understand what you are writing about with ease.
Convey a message
Every good copy-writer knows how to convey a message. It can be the great quality of your products, the top-notch services your company delivers, or some in depth information about a subject. Whichever it is, send the right one. Also, use words, punctuation, clarity, and tone to your advantage to make sure the message reaches the other side of the line.
People like engaging with valuable content
Be your own harshest critique
Every copy-writer can fall prey to loving the content they create. Unfortunately, that doesn’t mean it’s good. So read every piece of content you write from different perspectives. Additionally, trim, rewrite, edit, and proofread your content more than a few times. Remember that it’s called “copy” for a reason, it is not always about creating great content effortlessly.
Why should you work with us on your next project?
Copy-writing can be difficult, but we have the expertise to make your project a success. Furthermore, we consult with hundreds of Tucson based brands on web, media creation, design and marketing projects. If you want to produce a film, a script, or need help with the post production or marketing your movie, contact Magnitude today and let us make your dream come true.
If you are interested in copy-writing and would like to learn more, make sure to check out these helpful sources.
“The 10 Commandments of Great Copywriting.”
“Nine Writing Tips For PR Pros Looking To Produce More Effective Copy.”
“How To Make Bank With This One Online Skill.”
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