Magnitude is a Tucson brand marketing, PR, and multi media agency. We offer services in web content creation, advertising and digital marketing. Moreover, we believe that telling your story begins with high quality media. As a result, we work with clients to develop media assets that contribute to successful marketing campaigns.

What is Digital Marketing?

Digital Marketing is the promotion of products and brands using electronic media to reach consumers. While being a subset of traditional marketing, it includes a variety of media. In particular, messages can be transmitted using electronic billboards, mobile phones, internet, and social media. Hence, these types of ads are great for selling products and services, political parties, ideas, and non-profit organizations.

Working on a digital marketing campaign strategy

Best digital marketing practices

There are quite a few practices in digital marketing. While every single practice deserves attention, there are a few procedures that can significantly help your business. That being the case, we carefully chose what we believe to be the best practices for digital marketers today.

Search Engine Optimization

Research says that search is the primary driver of traffic. Hence, SEO is by far as one of the best ways to increase your ROI. Sure, it can be a lot of work, but it’s worth it.

Social Media Marketing

More and more people staying on their phones, checking for news, messages from friends, pictures, and so on. Thus, it is a must for those who want to sell their goods and services to be present on social media platforms.

Even on your smart phone, you can have the tools to work on your marketing campaign

Relevant Content

“Content is king and distribution is queen,” they say. Indeed, today the first part of the sentence is more relevant than ever. That being the case, give value to your costumers. Once you get that attention, pay it back with some great piece of content.

Data Driven Marketing

Market research is a multi-billion-dollar industry for a reason. Know what your market segment wants. This is the first and most important step to take in optimizing your service and your ad strategy.

Clear Campaign Goals

Planning and setting goals is the sure way to your success. Whether it is to increase sales, brand awareness, decrease costs, or else, it is a must to know where your company needs to get.

Is digital marketing good for my business?

It’s safe to say that digital marketing can increase the bottom line of any business. However, there is a catch, and for the right things to happen, the company has to meet some guidelines. The guidelines should be tailored by the wants and needs of the customer. In this manner, the business makes sure it doesn’t lose its purpose, which is creating and giving value.

Checking the results of the campaign using graphs and charts

For B2B

It is essential to invest time and energy into generating leads. LinkedIn and other digital channels are your best choices. Generate high-quality leads and offer excellent services.

For B2C

Although using social media is a great way to reach your audience, you could also try traditional ads depending on your market segment.

Why hire a management agency for your campaign?

All in all, digital marketing offers a lot of flexibility. However, all the information can be a trap for the inexperienced novice. Magnitude is a digital media agency with experience in marketing, social media, and web content creation. We’d be happy to discuss your next project with you. Schedule your free brand consultation today.

If you are looking for more information about digital marketing, check out these articles.

“Top 15 Digital Marketing Tips to Maximize Your Agency Profit in 2019.”

“30 Brands with the Best Digital Marketing Campaigns.”

“4 Ways to Use Marketing Push Techniques to Scale Up Your Business.”

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