Magnitude Media is a full service digital marketing agency. We specialize in Mission and Vision Statements, Story telling, Digital Ads, and Video Marketing. With offices in Tucson, Phoenix, and LA, we believe that telling your story begins with high quality media. As a result, our team creates content around your brand identity and helps to manage your media channels.

What are Mission Statements?

Mission Statements are short statements that contain the purpose, overall goals, primary customers and services, and the geographical region of operation of a company. A mission statement is more than just a short description of an organization. It is an opportunity to share the values and purpose of your organization with your clients and employees. Moreover, it should be a clear statement every member of your company can relate to.

Establish your identity with a great mission statement

Mission statements are important because they “guide the company forward.” These statements have to say more with fewer words, and they have to be a concise expression of your unique identity. It should be like a business card that allows people to take a glimpse at the core of your organization. This includes a set of principles and values that are simple, clear, and above all, inspiring.

How to write a great mission statement?

Writing a mission statement is not rocket science, but it does involve a lot of brainstorming and a thorough analysis of your business. Eventually, what it boils down to is a set of values and principles you need to include that can tell your story. Also, at the same time, it shows your customers what you can do for them. You have the chance to define your role in the market and empower your employees. So do it right by following these tips.

Define your goals, purpose, and values

Find out what your purpose is. Why are you in business and why does your business do what it does? Is it just for profit or is it more than that? What are your core values? What drives you and your company to success? So finally, what are your goals? How are you going to fulfill that purpose? Use these questions to identify your goals, purpose, and values.

Define your company’s values

Make the best of your words

Words are important, as they can make a difference between a well-written mission statement and a failure. Therefore, pay attention to every word you use to describe your company. Better yet, make a list of all mission statements you thought of. Don’t leave anything out, be creative, clear, and concise. In the end, choose your top ten and present them to your team.

Define what you do and who you do it for

Probably the simplest, but at the same time the most overlooked, practice is to tell people what you do and whom you do it for. Therefore, don’t miss out on the opportunity to establish your identity. This is a chance to narrow down on who you are as an organization and how you contribute to society.

Defining your audience and goals