Magnitude is a Tucson brand marketing, public relations, and interactive agency. Our services include startup support, Google ad campaign management, content creation, website development, and social media destination marketing solutions in both digital and print.
What is Google Ad Campaign Management?
To put it simply, Google ad campaign management is the managing of paid ads that place your website on the first page in the search results. These ads are ranked and placed based on well-defined parameters. Furthermore, paid Google ads allow you to rank high in the search results without having to organically optimize your website. Which is a great thing if you are not looking to invest in ranking your website high organically.
Google ads are an opportunity to increase revenue
To create Google ads, companies use Google AdWords and AdSense. Moreover, the efficiency of these projects is linked directly to the level of expertise and knowledge the campaign manager has. Additionally, in the making of a successful Google ad campaign, the manager has to use Google’s promotion techniques, keywords, and information about the business itself.
How to use Google Ads to help your business grow?
Failed attempts and lost money can teach a few things about Google ad campaigns. And although mastering Google ads is not easy, it gets better when you know a few inside tricks, such as “the key to how Google AdWords works is the Quality Score.” But since there is more to that, here are some tips to help you understand how Google ads can help your business grow.
Every aspect of an ad campaign is important
Target ads based on your audience
Google ads can be very effective, but to get them to work you have to know your audience well. What you are looking for is information on demographics and behaviors. Also, find out what your customers like, where they like to shop, how much they earn, and what they are interested in.
Set up conversion tracking
Although it may seem like common sense, Google doesn’t track your conversion automatically. As a result, if you want to know what’s going on, you have to link the analytics with AdWords and create goals in your campaign. This way, you will be able to see what campaigns generate most sales and how much each sale costs.
Test your campaigns
Now that you know how to set up conversion tracking, you can start testing your ad campaigns. Pay attention to every detail and think of ways you could make your campaigns more effective. Here you can include copy, keywords, landing page design, etc. Keep in mind that you want to improve your strategy, but don’t test new things every day. Otherwise, you won’t know which strategy works best.
Never stop testing your campaigns
Why should you work with us on your next project?
If you need help with increasing your company’s bottom line, Google ad campaigns are a great way to start. Magnitude can help you manage your ad campaigns and produce commercial media assets that contribute to successful marketing efforts. Additionally, our experienced social media team can create content around your messaging and help manage social channels. Contact us today and let’s talk about how we can help your company grow.
If you would like to know more about Google ad campaign management, check out these helpful articles.
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